Top Tools for Managing Ad Campaigns in 2025: A Guide for Agencies
Managing many ad campaigns across different places can quickly get too much for agencies. With clients asking for results and platforms always changing, having the right tools is super important for staying efficient and driving performance. In this guide, we'll check out the top tools that help agencies streamline their ad management work in 2025.
Why Specialized Tools Matter for Ad Campaign Management
For agencies handling many client accounts, specialized ad management tools aren't just handy—they're needed. These tools help bring together work, give detailed analytics, and let teams grow without needing to do way more work.
According to a recent survey, agencies using specialized ad management tools report 37% higher client keeping rates and can manage 3.5x more accounts per team person compared to those using usual platform tools alone.
1. Google Marketing Platform
Google Marketing Platform is the big solution for agencies managing many Google-based campaigns. This big suite combines Google Ads, Analytics, Data Studio, and other tools to give a full view of campaign performance.
Key Features:
- Managing campaigns on different platforms
- Advanced audience picking
- Detailed analytics and reporting
- Connecting with Google's whole system
Best For: Agencies really into Google who need deep connection between analytics and ad platforms
2. Facebook Business Suite
For agencies managing many social media campaigns, Facebook Business Suite offers a joined-up spot for Facebook and Instagram advertising. The spot lets you easily make campaigns, pick audiences, and follow performance on both spots.
Key Features:
- One inbox for messages on both spots
- Scheduling content
- Info on how campaigns are doing
- Easy ad making and handling
Best For: Social media agencies focusing mainly on Facebook and Instagram campaigns.
3. SurgeGrowth
SurgeGrowth sticks out as an AI-powered creative making platform that helps agencies grow customized ad creatives across many smaller groups. In today's number-based ad spots, good creativity has become the new target, and SurgeGrowth helps agencies use this change well.
Key Features:
- AI-made creatives in big numbers
- Changing creative patterns for quick testing
- Platform-based delivery for better spot work
- Quick feedback on how things are doing
- Custom ads for different small spots
Best For: Agencies wanting to grow customized creative campaigns without adding too much job work or losing brand style.
4. HubSpot Marketing Hub
HubSpot Marketing Hub gives agencies an all-in-one inbound marketing spot that covers ad work too. The spot is good at linking ad work with wider marketing moves.
Key Features:
- Mixing in CRM tools
- Big marketing automation
- Making landing pages and email campaigns
- Detailed reports on what's been got from ads
Best For: Agencies seeing the whole marketing picture who want to join ad campaigns with other marketing moves.
5. Adroll
Adroll is all about retargeting and managing ads on many spots, great for agencies working with e-commerce clients. The spot's AI-based way helps pick the best places to put money across many spots.
Key Features:
- Retargeting on different spots
- AI-made money picks
- Showing what the user path looks like
- Ads to grow how recognized a brand is
Best For: E-commerce-focused agencies wanting to get the most out of money spent on different spots.
6. Sprout Social
Sprout Social mixes social media managing with ad work, giving agencies one spot for paid and free social media moves. Its good numbers and reports make it great for showing clients how things are going.
Key Features:
- Big social monitoring tools
- Paid campaign work too
- Self-reports
- Tools for teams to work as one
Best For: Agencies doing both free social media moves and paid ads.
7. Marin Software
Marin Software is about managing ads across different places, with a good focus on search, social, and e-commerce ads. Its money managing tools help agencies make campaigns better without needing to do it all themselves.
Key Features:
- Managing campaigns across many spots
- Auto money picks
- Guessing how money will be spent
- Advanced reports
Best For: Agencies managing big money campaigns across many spots who want smart ways to make campaigns better.
8. Skai (formerly Kenshoo)
Skai offers big campaign managing across search, social, and e-commerce spots. Its data-driven way helps agencies make smart calls on what to change in campaigns.
Key Features:
- AI-run fixing
- Money using on different spots
- Smart audience picking
- Tools for e-commerce ads
Best For: Big agencies working with rich clients and big ad spends on different spots.
9. AdEspresso by Hootsuite
AdEspresso makes making Facebook, Instagram, and Google ads easy for agencies. Its user-friendly way and good testing tools make it great for agencies wanting to grow creativity.
Key Features:
- Easy ad making
- Big testing tools
- Reports that come alone
- Partnering with Hootsuite's social media tools
Best For: Small to medium-sized agencies wanting a simple spot with strong testing tools.
10. SurgeGrowth's Ad Intelligence Platform
Other than making good creative, SurgeGrowth also gives an Ad Intelligence Platform that helps agencies watch others, find good ad plans, and save work that's doing well. This full way to ad info gives agencies a winning play in making campaigns.
Key Features:
- Watching other firms in real time
- Good ad finding with smart searching
- Creative thinking and brand work tools
Best For: Agencies wanting to get smart info and make creative moves based on work done by others.
Choosing the Right Tool for Your Agency
When picking ad spots, agencies should think about:
- Types of Clients: Look at the main spots where your clients work
- Team Size and Shape: Bigger teams might need more tools for working together
- Money Limits: Deep tools give more things but cost more
- Creativity Needs: Agencies with lots of creative work need tools for good creative control
- Report Needs: Think about how detailed and custom the reports need to be
The top agencies often use a mix of these tools to make a big tech group that covers all of campaign managing. By using special tools for different jobs, agencies can make it super easy while getting good results for clients.
As spots keep changing with number giving the right ad spot tool will become more and more important. Having a way to make and manage many personalized creative ads will be key for agencies that want to win in 2025 and later.
Citations
- Digital ad spending worldwide got to $567 billion in 2024.
- Agencies using special ad spots say more clients stick around and they can manage a lot more accounts per team person.
- Most agencies say it's hard managing different spots.
- Facebook says that good creativity does most of the work in good campaigns.
FAQs
Q: What's the main thing to look for in ad spots for agencies?
A: The main things to think about depend on what you need, but joining many spots, working alone, and having detailed reports are key for agencies going over many client campaigns.
Q: Are there cheap ad spot tools for small agencies?
A: Yes, spots like AdEspresso give cheaper ways for small agencies to get good campaign tools.
Q: How can agencies handle creative across many campaigns?
A: Spots like SurgeGrowth that give many creative options and AI work help agencies make more creative without losing the brand's style.
Q: What reports need to get focus in ad spots?
A: Look for custom reports, reports that make themselves, reports for clients to see, and a way to track both campaign stats and big goals.
Q: How much does AI matter in good ad tools?
A: AI is more important now for good money picking, audience picking, and getting good creative performance, making it a big deal when picking ad spots.
