How a Leading Microdrama Platform creates 100s of trailers in just 5 minutes with SurgeGrowth

A fast-growing entertainment platform accelerates media buying/performance marketing by using SurgeGrowth to automatically analyze episodes, generate trailers, and optimize ad creatives based on performance data.

The future of entertainment is vertical, mobile-first, and built for attention spans measured in seconds. One company is leading this revolution with micro-dramas. Their "shorter stories, bigger impact" approach has resonated.

They've scaled to multi-million dollars in ARR and are growing at an unbelievable pace month over month.

[Due to NDA restrictions, we can't reveal their name (yet) but if you're in the mobile entertainment space, you probably know them.] 

But with explosive growth came an operational nightmare. Their promo team was drowning in footage, manually creating trailers for dozens of series while trying to keep pace with their content production engine. Traditional video editing workflows weren't built for this scale or this speed.

Today, they use SurgeGrowth to: 

• Automate trailer creation end-to-end
• Cut production time from 100 hours per series to just 5 minutes
• While generating 100+ variations for A/B testing

Why They Chose SurgeGrowth

The team needed an automation platform that could match their creative ambitions while remaining accessible to their non-technical promo writers.

Their Head of Growth says:

"We knew what made a good trailer. Our team had the creative instincts. But they were buried in grunt work — scrubbing through hours of footage, copy-pasting timestamps, and switching between tools. We needed automation that wouldn't require engineering resources to set up or maintain."

The team had tried traditional workflow tools but found them either too rigid (point solutions with no customization) or too complex (horizontal tools like Zapier and n8n that required technical expertise their creative team didn't have).

Their old workflow looked like this:

• Watch 50+ episodes per series to identify compelling moments
• Manually note timestamps for potential trailer clips
• Stitch scenes together in video editing software
• Repeat the entire process for each variation

100 hours of work. Per series. For a single trailer angle.

With dozens of active series and the need to constantly refresh ad creative, this workflow made A/B testing practically impossible and left the team unable to capitalize on trending content or optimize based on performance data.

How The Team Uses SurgeGrowth

When they launch a new series, they upload all episodes to SurgeGrowth in a one-time setup. From there, the Trailer Cut Agent handles the heavy lifting.

The agent is connected to Meta Ads Manager and has full context on historical performance — what hooks worked, which scenes drove conversions, which thumbnails generated clicks, and what messaging resonated with different audience segments.

The new workflow is remarkably simple:

1. Upload episodes (one-time setup via drag-and-drop)
2. Brainstorm with the Trailer Cut Agent (ask it to explore different angles, test variations, prioritize specific elements)
3. Review 100+ story angles with optimized cuts (generated in less than 5 minutes)
4. Push selected trailers to Meta (one-button deployment)

TL;DR Full Control Over Creative Direction

The promo team can edit how the agent thinks by adjusting prompts directly in the interface.

• Want the agent to prioritize cliffhangers? Adjust the prompt
• Need it to focus on character moments? Change the instructions
• Testing a new audience segment? Update the creative brief

"We're not just pressing a button and hoping the AI does something good." "We're directing it the same way we'd brief a video editor, except now we get 100 variations instantly instead of waiting days for one."

~One of their Creative Directors

Everything works like Excel:

• Upload files → drag and drop
• Edit agent instructions → type in a cell
• Review outputs → click to preview
• Push to Meta → one button

The promo writers don't think about "integration" or "data sync." All they have to do is give directions. 

What Changed After Automating with SurgeGrowth

100 hours → 5 minutes 
One variation → 100+ variations

• Speed: 100+ variations in less than 5 minutes 
• ROI: Saved $6000 plus on freelance promo writer costs 
• Control: Made non-technical writers 10x more efficient

The promo team now ships trailer variations faster than they ever thought possible. 

But the impact goes beyond speed:

• Faster testing cycles: They can now A/B test dozens of creative angles simultaneously, identifying winners in days instead of months
• Better performance: Data-driven creative decisions have improved click-through rates and conversion metrics
• Higher output: The team produces 10x more trailer variations without hiring additional staff
• Creative focus: Promo writers spend time on strategy and storytelling instead of scrubbing through footage

"SurgeGrowth agents are helping us reimagine what all we could save time on! Plus, we're now exploring competitor tracking, voiceover ad generation, and a few more automations."

~Their Head of Production